Beauty Industry

Rapas Opens Its First Store in Tokyo

The retailer is expanding after success in China.

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By: Marie Redding

Senior Editor

RAPAS Ginza – in Tokyo – is the first official store opened by Rapas, a mail order beauty company that is popular in China.

Super Reperfe LALA slim is one of the company’s main health products – and it has been extremely well-received by a wide range of age groups. The product’s concept is “improving your internal balance with regular ingestion,” and it became successful in China by word-of-mouth communication and has attracted attention from other countries as well. Today 70% of the total sales are generated in China by loyal customers.

At the new official Ginza store, RAPAS aims to embody its brand concept, “total beauty support,” with the Reperfe and Super Reperfe series as well as the newly developed skin care cosmetic brands, LALA Reset and CHERAD BELLE BEAUTE. The first floor of the store features the entire collection of RAPAS’ health food and cosmetic products, plus with samples and counseling services.

Also available at the store will be both of the main health food products, Reperfe and Super Reperfe, plus a new series of functional beauty products, LALA Reset.

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